“Why is it that some ideas or behaviors or products start epidemics and others don’t? And what can we do to deliberately start and control positive epidemics of our own?” p. 14
Author: Malcolm Gladwell
Best Part About This Book: You’ll walk away from this book knowing so much more random information about studies conducted on everything from drugs, suicide, and graffiti to the three most influential types of people.
Worst Part About the Book: Is this really applicable to entrepreneurs and businessmen? I think so, but it’s hard to say.
Rating: 4 out of 5 stars
Malcolm Gladwell, in my mind, came across as this smooth, suave, and confident young man from his writing style. Then I saw his picture, and he looked goofy and kind of crazy. He’s got a shock of curly black hair and he’s rather thin. More like a genius-type than an athlete, but why should that surprise me?
An example of the Tipping Point, an ad that cost supposedly 15 million euro, courtesy Guiness:
Best books … chosen by Malcolm Gladwell
New Yorker contributor Malcolm Gladwell is the author of The Tipping Point and Blink. His newest work is the current best-seller Outliers: The Story of Success.
The Blind Side by Michael Lewis (Norton, $14). Lewis is the finest storyteller of our generation, and this is his best book. Supposedly about football (the title refers to the side of the field a quarterback is blind to), it’s actually an extraordinary story about love and redemption.
Should I Be Tested for Cancer? by H. Gilbert Welch (Univ. of Calif., $15). One of those gems to come out of the academic press failing to get the attention it deserves. It asks a seemingly nonsensical question: Are there situations when you shouldn’t be tested for cancer? And the answer is yes. If you’re worried about cancer, this lucidly argued book will be a godsend.
Freakonomics by Steven D. Levitt and Stephen J. Dubner (Morrow, $28). I don’t need to say much here. This book invented an entire genre. Economics was never supposed to be this entertaining.
Traffic by Tom Vanderbilt (Knopf, $25). One of the heirs to the Freakonomics legacy. A very clever young writer tells us all sorts of things about what driving says about us. I kept waiting for the moment when my interest in congestion and roads would run its course. It never did.
Nixon Agonistes by Garry Wills (Mariner, $15). A classic from the early ’70s by one of the great political writers of his time. Written just before Richard Nixon resigned, it’s as devastating a portrait of him as has ever been written.
The Opposable Mind by Roger Martin (Harvard Business School Press, $27). Explores what makes great CEOs stand out from their peers. I realize that there are thousands of business books on the subject, but, trust me, this is the first to really answer the question.